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VW Target Customer insights in the palm of your hands. Real-time intelligence in a powerful app. Developed exclusively for Volkswagen dealers. Understand your buyer better. Connect in more meaningful ways. Close more deals, faster.
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Sell faster. Drive profits.
Deliver exceptional buyer experiences.
Increase customer life-time value.

I’m not like anyone else.  I’m different in many ways.   I will buy for different reasons.

Can you predict what I’ll buy and why?

(Tap to learn what makes me tick)

I'm an Arteon

I make $85,000 per year.  I like powerful, elegant, and prestigious vehicles with cool tech.  I work from home, go to the gym, have kids in college and watch Jimmy Fallon.  I’m also looking at an Audi A5.

I'm an Atlas!

I have kids at home and we have very active lifestyles. I value safety and cargo space.  I watch Game of Thrones, the Tony and Emmy Awards.  I love Groupon.   I’m also looking at Toyota Hylanders. OEM reputation is important to me.

I'm also an Atlas

I have a PhD in Physics,  live in the country and love Jimmy Fallon.  I listen to public radio and read the Wall Street Journal. I look for versatility and the latest tech in vehicles. I volunteer at the YWCA women’s shelter.

I'm a Passat

I work in finance and make $80,000/year.  I go to Starbuck’s every morning.  I can talk baseball for hours.  I’m looking for reliability and comfort.  The Honda Accord Hybrid appeals to me. 

Arm your team with VOLKMatch real-time buyer insights, developed exclusively for Volkswagen dealers.
Get on-demand profiles on over 227 million licensed drivers in the United States.

The VW Target Customer in Real-time

VOLKMatch organizes and classifies over 128 million households in the United States into unique segments. These segments include predictions on which models a household will buy as well as income and hundreds of additional behaviors. Understanding buyer lifestyles and motivations for buying, helps you close more deals and faster.

It starts with a driver's license scan

A quick DL scan or manual address look-up and you get instant insights and talking points. Appointments, walk-ins, internet leads or CRM follow-ups; every opportunity is fast and easy to profile.

Match the model to the buyer for deep insights

Based on the prospect's address VOLKMatch matches the most likely model the buyer has come to see. At a glance you also get instant insights on income and household characteristics that help you qualify and frame the conversation. People buy from people they like and trust. VOLKMatch helps establish rapport and bring down defense mechanisms, allowing you to build that trust.

Deep understanding and conversation starters

VOLKMatch will help thousands of sales associates understand VW Target Customers when they show up and are ready to buy. Knowing more about your buyer helps you engage with more relevant dialogue and create more enjoyable buying experiences.

Drive the dialogue with model specific messaging

Turn awkward small-talk into meaningful and productive dialogue. When you know what's important in the car buying decision, you can guide the questions and conversation. It's the first sale that drives revenues in other departments and increases the lifetime value of every customer.

Understand lifestyle, interests and brand preferences

Every buyer is unique. VOLKMatch offers lifestyle insights that paint a picture of how your buyer thinks, lives and what's important to them. Sometimes all it takes is a simple insight that can help you connect to the buyer at a different level. This can make all the difference in the world when closing the sale.

Know the competition

VOLKMatch also predicts other brands and models in the consideration set or what's already in the driveway. Using the VW model messaging you can position your product more effectively against the competition and make insightful comparisons. When you know more, you close more.

Sell more cars faster!

  • Use VOLKMatch as a powerful selling and training tool
  • Understand buyers when they show up ready to buy
  • Key messaging and buying motivators for every VW model in real-time
  • Qualify and connect instantly
  • Get income, demographics, lifestyles and interests in real-time
  • Know what they’re driving and testing

People buy from people they like and trust.

A consumer visits 2.3 dealers before they buy. If they’re not buying from you, they’re moving on to a competitor.  Use VOLKMatch for real-time intelligence on every prospect to build rapport, trust and close more deals faster.

Keep me posted on the VOLKMatch 2020 release date!

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    About VOLKMatch
    VOLKMatch is based on VOLKSeg a custom consumer segmentation system developed exclusively for Volkswagen Group of America. It organizes and classifies over 128 million households in the United States into unique segments. These segments include predictions on which models a household will buy as well as income and hundreds of additional behaviors.
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    Contact Us

    Toll Free: 1.833.256.7300
       info@volkmatch.com

    Copyright 2019 @ STAT Analytics & Technology Inc.

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